GEICO has many well-known ad campaigns. In 2012 GEICO spent over $1.1 billion in advertising, or 6.8% of its revenue. All are made and produced by The Martin Agency. GEICO ads have featured several well-known mascots, including The GEICO Gecko, The GEICO Cavemen, Maxwell The GEICO Pig, a small stack of money with eyes, and more. Some well-known campaigns include "Happier Than", "Talking Picture Frames", "Looking On The Bright Side", "Hockey Rivalries", and "Did You Know".