GE Matrix Commercial feat. Agent Smith

GE Matrix Commercial feat. Agent Smith
9 votes, 4.44 avg. rating (87% score)
April 26, 2013


Agent Smith (played by Hugo Weaving) from The Matrix talks about GE’s new medical hardware linked with innovative software that benefits hospitals, doctors, nurses, and patients. It ends with the Agent Smith Copies disappearing from a waiting room. Then, Agent Smith asks a young boy which lollipop he would prefer, red or blue.

Script: ” I found software that intrigues me. It appears it’s an agent of good. GE has wired their medical hardware with innovative software, to be in many places at the same time, using data to connect patients to software, to nurses to the right people, and machines. Helping hospitals treat people even better, while dramatically reducing waiting time. Now a waiting room, is just a room… Red or Blue? “

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6 User Reviews

  • Daniel says:

    I watched this and just didn’t understand it. I had to go back and recall of what it reminded me. When I finally figured out it was the Matrix my only question was why now? How many years has it been since the Matrix? What a waste of time and money. Poor GE they could have referenced a typewriter or even a telegraph to the same effect.

  • droll says:

    Not a Matrix fan, so I don’t know the significance of the “red/blue” tag line, but I notice that has now been deleted from the commercial

    • MarketMeNot says:

      Hey :) I have yet to see the version with the deleted red or blue lollipop version. I will have to keep an eye out for that. As far as what the meaning is, basically, in the movie Morpheus gives Neo an ultimatum between taking a red pill or blue pill, one will return him to his enslaved life, the other will free him.

  • Your analysis is very spot on. If you notice at the end with the red or blue sucker gag, the boy glances at the red sucker. I felt it touched on a much larger subject as far as awakening and “realizing the real”, just as Neo dealt with in the actual movie.

  • Mike in MD says:

    This is one of the dumbest commercials in decades. It hurts GE’s image by associating its brand with a villan. By linking its big machine brand to The Matrix and agent Smith, it paints GE as an “Evil” corporation bent on controlling the human race. The Agent Smith character is the very personification of evil control by machines. And with patients already fretting these days about the privacy of their medical data, does GE really want to tout that it can use your data “everywhere”? What a mistake — it makes the company appear tone deaf to the privacy concerns of patients. It makes me want the crowded waiting room, so long as my private data is NOT being share everywhere. Really, GE, what were you thinking?